While it only officially became known as Nissan Motor Company PTY LTD in 1934, the company had been producing motor cars since 1914.
First Cars and Partnerships
The company’s first car was the DAT, named after the original investors Den, Aoyama and Takeuchi. In was renamed the Datsun in 1932, and in 1937 it became the first motor vehicle to be mass produced in Japan.
Nissan released the Datsun 150 on to the market in North America in 1957, making it the first four door sports sedan. Nissan began to establish itself as a car manufacturer that produced passenger cars with racing heritage. In 1969 the Datsun Fairlady Z went into to production and became the best selling sports car worldwide.
They would go on throughout the decades to innovate and release dozens of models and in 2010 they made a huge breakthrough for electric cars. The groundbreaking Nissan Leaf was introduced as the world’s first mass produced, zero emission, 100% electric vehicle.